Growing and monetizing digital audiences since 2001, Nico became an entrepreneur in the pet industry in 2008 when he founded petMD.com. Since then he held VP positions at Pet360, Petsmart and Petco, and created some of the largest pet media networks online today.

In 2019, he co-founded Metamorphosis Partners, now owners of GreatPetCare.com, Dogs Of Instagram and PawPrint.